Peshawar Zalmi Partners with Cheezious as Official Food Sponsor for PSL 10
Lahore, March 16, 2025 – Peshawar Zalmi, a powerhouse franchise in the Pakistan Super League (PSL), has officially joined forces with Cheezious for PSL 10. This collaboration holds special significance as both the PSL and Cheezious celebrate their tenth anniversaries this year. Together, the two brands aim to deliver an extraordinary campaign for their loyal supporters. As part of this partnership, Cheezious’ emblem will take a prime position on Peshawar Zalmi’s official playing jerseys, symbolizing the start of a thrilling alliance between two vibrant entities.
The agreement was formally signed by Peshawar Zalmi’s Chief Operating Officer, Mr. Abbas Layaq, alongside a Cheezious representative. The signing ceremony was graced by the presence of cricketing legend and President of Peshawar Zalmi, Inzamam-ul-Haq, along with rising Zalmi stars Ali Raza, Ahmed Daniyal, and Maaz Sadaqat. This collaboration underscores the mutual dedication of both Peshawar Zalmi and Cheezious to excellence and community engagement.
Expressing his enthusiasm, Peshawar Zalmi Chairman, Mr. Javed Afridi, stated:
“We are delighted to welcome Cheezious into the Zalmi family. Their focus on innovation and quality aligns seamlessly with our values. This partnership extends beyond the cricket field—it will also play a vital role in our corporate social responsibility initiatives and fan engagement activities, reinforcing our mission to inspire and uplift communities across Pakistan.”
Imran Ejaz, CEO of Cheezious, shared his excitement about the collaboration, saying:
“We are thrilled to collaborate with Peshawar Zalmi, a franchise that holds a special place in the hearts of millions of cricket fans. Through this partnership, we not only seek to engage with Zalmi’s passionate fan base but also contribute to impactful initiatives that foster positive change.”
Zohaib Hassan, Head of Marketing at Cheezious, added:
“Cricket and delicious food have a unique way of bringing people together, and we are excited to be part of this remarkable journey. This partnership reflects our dedication to sports, community engagement, and delivering unforgettable experiences to cricket enthusiasts nationwide.”
Beyond the electrifying action on the field, this collaboration will channel efforts into meaningful fan engagement programs. Peshawar Zalmi and Cheezious are committed to making a difference through projects that support youth development, education, and community well-being.
Established in 2015, Peshawar Zalmi is recognized as the top PSL franchise in terms of return on investment (ROI) for partner brands, as per Nielsen and YouGov Sport. The franchise actively contributes to social causes through the Zalmi Foundation, championing initiatives in youth empowerment, education, gender equality, and healthcare.
Founded in 2014, Cheezious has emerged as one of Pakistan’s leading fast-food brands, renowned for its premium quality and dedication to customer satisfaction. The brand continues to expand its presence across the nation, offering innovative and delectable flavors to food lovers everywhere.
