TikTok Reveals Pakistan’s Top Searches in 2025
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TikTok has officially shared the list of top searches in Pakistan for 2025, giving a clear picture of what Pakistanis were most curious about throughout the year. From travel destinations and food trends to cricket moments, TV shows, and practical how to searches, the data shows that TikTok is no longer just an entertainment app. It has become a daily discovery tool for millions of users across the country.
According to TikTok, Pakistani users are actively using search to explore real life decisions. People are checking places before traveling, searching food reviews before trying something new, following live match moments, and learning skills through short and relatable videos. This shift highlights how TikTok search is shaping everyday choices in Pakistan.
TikTok’s Content Operations Lead for South Asia, Umais Naveed, shared that TikTok search has become an essential part of daily life. Users are not only watching videos but also seeking recommendations, reviews, and context in real time. Whether it is cricket updates, weekend travel plans, study tips, or product reviews, Pakistanis are turning to TikTok for quick and trusted guidance. Yeh trend clearly dikhata hai ke log ab Google ke sath sath TikTok par bhi rely kar rahe hain.
What Pakistan’s Searches Say About 2025
The top searches of 2025 tell a strong story of purposeful discovery. Travel related searches like Islamabad, Hunza’s Altit Fort, Lahore, Karachi, and the Chenab River show a growing interest in exploring Pakistan’s natural beauty and cultural landmarks. TikTok creators are playing an important role here by sharing honest reviews, itineraries, and travel experiences in local language, which makes planning easier for viewers.
At the same time, searches related to major cricket matches and viral moments reflect how Pakistanis experience events collectively. Matches like Pakistan vs India and Pakistan vs South Africa, along with milestones like Babar Azam’s century, dominated conversations. TikTok helped users relive highlights, follow reactions, and stay part of the national discussion in real time.
Entertainment remained a major focus, with Turkish dramas, reality shows like Tamasha, and popular Pakistani serials trending heavily in search. Music also played a big role, with soundtracks becoming viral across the platform and driving trends beyond TikTok into real life events, reels, and celebrations.
TikTok as a Learning and Utility Platform
One of the most important insights from TikTok’s 2025 data is the rise of practical and educational searches. Pakistanis are increasingly using TikTok to learn quickly and make confident decisions. Searches related to product reviews, software updates, mehndi designs, fitness, and study content grew significantly during the year.
TikTok shared that searches under popular content tags saw major growth. Travel related searches increased by 53 percent, food related searches by 52 percent, study content by 60 percent, and fitness content saw the biggest jump with 66 percent growth year on year. Iska matlab yeh hai ke log sirf entertainment ke liye nahi, balkay real problems aur interests ke solutions ke liye bhi TikTok use kar rahe hain.
Top TikTok Searches in Pakistan 2025
Most Searched Places
Islamabad, Altit Fort Hunza, Chenab River, Lahore, Karachi
Most Searched News and Moments
Babar Azam 100 century, Pakistan vs South Africa, Pakistan vs India, Nadia meri soni sawani, Floods
Most Searched TV Shows
Turkish series, Tamasha, Meri Bahuein, Mein Manto Nahi Hoon, Hum Awards 2025
Most Searched Soundtracks
Jhol by Maanu and Annural Khalid, Supreme by Shubh, Pal Pal by Afusic and AliSoomroMusic, Je Pata Hunda by Nimra Mehra, Ranjheya Ve by Zain Zohaib
Most Searched Foods
Lava burger, Biryani, Aalu, Dubai chocolate, Matcha drink
Most Searched Sportspeople
Babar Azam, Abhishek Sharma, Virat Kohli, Haris Rauf, Mitchell Starc
Most Searched Musicians
Havi, Talha Anjum, Nimra Mehra, Ali Zafar, Hassan Raheem
Most Searched TikTok Creators
Alina Amir, Jannat Mirza, Khizar Umer, Kanwal Aftab, Sid Mr Rapper
Most Searched Showbiz Celebrities
Imran Ashraf, Fahad Mustafa, Mahira Khan, Kinza Hashmi
A Year of Shared Moments and Curiosity
As 2025 comes to an end, TikTok’s top searches in Pakistan reflect a year full of shared experiences, curiosity, and digital discovery. From travel dreams and cricket passion to learning new skills and finding daily solutions, TikTok has positioned itself at the intersection of culture and utility.
The platform continues to support Pakistan’s growing creative community while making discovery simpler, more relatable, and more meaningful. For brands, creators, and businesses, these trends clearly show that TikTok search is now a powerful space where attention, trust, and everyday decisions come together.
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